{"product_id":"classic-mercer-shirt-ash","title":"Classic Mercer Shirt – Ash","description":"\u003cp\u003eBuilt on the quiet confidence of timeless tailoring. The Classic Mercer Shirt – Ash is crafted from mercerised long-staple cotton, finished with a contemporary regular cut and the quiet detailing that defines Alan Koch. Wear it open-collared with linen trousers or buttoned with a blazer for sharper occasions. Made in Milan in small batches. The Details Fabric: mercerised long-staple cotton Fit: Contemporary regular fit — true to size Care: Machine wash cold, inside out · Do not bleach · Iron on low · Do not tumble dry Origin: Designed and crafted in Milan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: The Mercer \u0026amp; Sons shirt, a garment of understated luxury, emerged as a staple of discerning wardrobes. Its genesis lies in a commitment to quality, a rejection of fleeting trends, and a dedication to timeless style. The brand's history is intertwined with the pursuit of the perfect shirt, a quest that continues to define its legacy. The 'Ash' colorway reflects the brand's sophisticated palette, designed to complement the modern man's wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e: The Mercer shirt's construction is a testament to meticulous craftsmanship and enduring quality. It features a 100% Pima cotton composition, ensuring both comfort and durability, woven into a classic Oxford cloth. The construction employs details such as traditional button-down or straight collars, single-needle stitching, and hand-turned collars. The design emphasizes a generous, full cut, embodying the philosophy that 'Baggier Is Better,' ensuring a comfortable and flattering fit for the wearer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtility\u003c\/strong\u003e: The Classic Mercer Shirt in Ash transcends mere functionality; it is a statement of refined taste and effortless elegance. The shirt's versatility allows it to seamlessly transition from formal occasions to more relaxed settings. Its care instructions emphasize practicality, recommending cold water washing and consideration for normal shrinkage, ensuring the shirt maintains its intended form. It is a wardrobe essential, designed to withstand the test of time and wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e: The Mercer shirt has become a cornerstone of the preppy and classic style, embraced by cultural arbiters across generations. Its influence is evident in the wardrobes of those who value quality and enduring style. The shirt's understated elegance has resonated with individuals from various fields, including influential figures in the arts and business. The shirt's simple design has made it a favorite in the world of fashion, often seen in publications dedicated to classic menswear, solidifying its place in the sartorial canon.\u003c\/p\u003e","brand":"Alan Koch","offers":[{"title":"L \/ 18-20 Days","offer_id":40953847545985,"sku":"CLAASH265-L-18-20D","price":3549.0,"currency_code":"INR","in_stock":true},{"title":"M \/ 18-20 Days","offer_id":40953847578753,"sku":"CLAASH265-M-18-20D","price":3549.0,"currency_code":"INR","in_stock":true},{"title":"S \/ 18-20 Days","offer_id":40953847611521,"sku":"CLAASH265-S-18-20D","price":3549.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ 18-20 Days","offer_id":40953847644289,"sku":"CLAASH265-XL-18-20D","price":3549.0,"currency_code":"INR","in_stock":true},{"title":"XS \/ 18-20 Days","offer_id":40953847677057,"sku":"CLAASH265-XS-18-20D","price":3549.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ 18-20 Days","offer_id":40953847709825,"sku":"CLAASH265-XXL-18-20D","price":3549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4485\/1841\/files\/ClassicMercerShirt_Ash.png?v=1791361837","url":"https:\/\/luxe-outlet.com\/products\/classic-mercer-shirt-ash","provider":"Luxe outlet","version":"1.0","type":"link"}